Pepsi/Buffalo Wild Wings Fantasy Football Draft Kit
Soon after winning the Buffalo Wild Wings account for Pepsi, this co-branded fantasy football draft kit was one of the first projects my team at TracyLocke took on. In addition to bringing the excitement of NFL Fantasy Football to life through imagery and design throughout the packaging, we also created a built-in promotion that gave one lucky winner and the rest of their league buddies a once-in-a-lifetime experience of holding next year's fantasy draft at the NFL Headquarters. That, combined with great fantasy-themed swag and content, made this kit a must have for any serious fantasy owner on draft day!