Fuel Their Game was a fully integrated and engaging omnichannel program that we developed for Gatorade and Walmart in 2015. At it's center, was a Gatorade brand showcase integration on Walmart.com that delivered shareable content focussing on providing expert insights and advice on hydration and training practices, while also offering some inspiration for teen athletes, and purchase incentives for their moms.
Click the video below for a sample tour through the UX design.
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