2015 marked Gatorade's 50th Anniversary, and one way they commemorated it was to relaunch the Be Like Mike campaign made famous in 1991. To accompany a remastered version of the original Be Like Mike TV spot, Gatorade had us create the in-store POS key creative.
To complement the LTO retro packaging Gatorade re-released, this creative takes a similarly retro approach with it's muted colors and distressed graphics serving as a backdrop to the iconic image of Michael Jordan's famous free-throw line dunk.
Insert copy here, which should vary depending on your region. Accept